Refreshing is the way forward

The world of media and marketing is defined by change. To stand out and achieve results, you constantly need new and powerful ways of reaching people.

At Banfield, we take a refreshing approach to marketing communications. We put strategy and creativity at the heart of everything we do, and work collaboratively with you across our full range of services to find a better way forward.

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From our blog

What will Canada look like in the next 10 years?

We all think about it, and Ipsos CanadaNext took the initiative to understand what those thoughts are. The just-released highlights of the study examine the changes in technology happening across the country. Specifically, it surveyed 2,000 Canadians on emerging changes in cashless payments, wearable technology, driverless cars, data management and of course, security and privacy….

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Going back to the drawing board: A case for illustration

In today’s increasingly connected world, being able to communicate across cultures and languages is more important than ever. While we’re not quite in the era of universal translators yet, humans do have a meaning-conveying system that can help deliver information almost anywhere around the world: illustration. Before you dismiss illustration as an overly simplistic or…

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7 Great Things About Illustrations

Forgive the pun, but people are drawn to illustrations. How do we know? Two reasons. First, because we get soooo many requests for infographics from our clients. And second, because we’re more than happy to create them. They are colourful, interesting — and they attract attention! What’s not to love? What is it about illustrations…

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