Refreshing is the way forward

The world of media and marketing is defined by change. To stand out and achieve results, you constantly need new and powerful ways of reaching people.

At Banfield, we take a refreshing approach to marketing communications. We put strategy and creativity at the heart of everything we do, and work collaboratively with you across our full range of services to find a better way forward.

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From our blog

Tips and Tricks for a Successful Facebook Live Broadcast

If you have a Facebook account you are probably aware of Facebook’s newest video feature offering in-the-moment social updates for users and marketers: Facebook Live. Facebook notifications of people “going live” ranging from the average user to celebrities to brands like Benefit, Dunkin’ Donuts and the Metropolitan Museum of Art are popping up more and…

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On the road for #DigiCanCon: Using live social media to enable transparency at events

Transparency, engagement, solutions. These three concepts were the heart of the #DigiCanCon consultations on Canadian Content in a Digital World lead by the Department of Canadian Heritage with in-person events hosted by the Honourable Mélanie Joly. Over the last few months, working with our partner Ipsos Public Affairs, Banfield was on the road across the country…

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The Value of Transparency is Pretty Clear

“A lack of transparency results in distrust and a deep sense of insecurity.” —Dalai Lama “Own it.” There’s a reason this notion has become ubiquitous. In a world of immediate communications and instant Google searches, the consequences of perceived dishonesty or questionable corporate conduct can be swift and potentially devastating. People are simply engaged with…

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