For the past two months, we’ve included video conversations with the Banfield staff as part of our newsletter content, asking them to share their insights on that month’s topic. For our third video, we asked John Charette, our Vice President and Creative Director, to answer the age-old question: “What’s in a name?”
From the look and feel of a name to its potential impact in society, John analyzes the process of naming, and takes a look at what needs to be considered when giving something a name. It’s fascinating stuff — you’ll see!
And, since John’s not the only person here with experience in naming, we also opened up the floor to the rest of the staff. Check us out on social media to hear more insights and experiences in the naming process!