The Royal Canadian Legion

The Challenge

The Royal Canadian Legion is a national organization dedicated serving Canada’s Veterans. With the Veteran community in decline over the past several years, it was important that the Legion refresh their website to provide a clearer message that could attract a wider audience.

The Results

Banfield redesigned the Legion’s website to have a cleaner, more modern look. We also implemented a new navigation system to make the information more accessible. The site features improved rich content with a greater focus on Veteran support, remembrance, and community service in order to target non-Veteran audiences.

With the additional launch of the Legion’s new online membership system, the website is focused on supporting membership and ultimately improving the lives of Canada’s Veterans.