The Society of Obstetricians and Gynaecologists of Canada

Educating Canadians in a Mobile-First World

The Challenge

As the leading authority on reproductive health care in Canada, the Society of Obstetricians and Gynecologists of Canada (SOGC) approached Banfield with the need to reevaluate its strategy for sharing educational information among three very different audiences: teens, pharmacists and physicians in Canada.

The Results

Banfield developed a series of interactive mobile applications designed to leverage the growing usage of mobile devices in order to educate Canadians on reproductive health care. Each application conveyed unique content and employed distinct creative styles that were tailored to meet the needs of the designated audiences.

Since the design of these mobile apps and the award-winning pregnancy.sogc.org website, SOGC has continued to engage Banfield on a variety of digital initiatives several additional mobile applications.

For more information about our client experience, specific case studies and references, please contact us.

HPV Challenge – Targeted to Teens

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View on iTunes

Menopause: Test Your Knowledge – Targeted to Pharmacists

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STIs: Get The Facts – Targeted to Physicians

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Contraception: A Guide To Options – Targeted to Physicians

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