Refreshing is the way forward

The world of media and marketing is defined by change. To stand out and achieve results, you constantly need new and powerful ways of reaching people.

At Banfield, we take a refreshing approach to marketing communications. We put strategy and creativity at the heart of everything we do, and work collaboratively with you across our full range of services to find a better way forward.

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From our blog

Join the Conversation: Naming

For the past two months, we’ve included video conversations with the Banfield staff as part of our newsletter content, asking them to share their insights on that month’s topic. For our third video, we asked John Charette, our Vice President and Creative Director, to answer the age-old question: “What’s in a name?” From the look…

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The game of the name: 3 tips for successfully naming your brand

People have been naming products and services for centuries. Originally, brand names were simple, often sticking with the owner’s last name or a simple description of the offer. But with the exponential increase in businesses over the years, things have changed. Gone are the days of family-named businesses, along with dozens of other naming trends…

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More than just a name: Naming process, best practices and examples

At the peak of your brand is its name. It’s one of the first things audiences will notice. It captures what you want them to know and the feeling you want them to experience. In one short breath, a name can say so much. So, what goes into choosing one and making sure that it’s…

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