CMHC selects Banfield as its Agency of Record
Banfield today announces it has been selected as CMHC’s Agency of Record. Through a competitive bid process, Banfield was selected for its strategic and creative services and decades of experience in delivering impactful marketing communications for other Crown corporations.
“We are delighted for this new opportunity to partner with the CMHC team,” says Nancy Webb, President and Director of Client Services. “As Agency of Record, we look forward to developing strategies in the pursuit of their important mission in meeting the housing needs of all Canadians.”
Being chosen as CMHC’s Agency of Record adds to the roster of Crown corporations that Banfield currently works with, including the National Arts Centre and Export Development Canada. Banfield also works with a number of national associations such as the Canadian Medical Association and the Canadian Institute of Actuaries.
Banfield will draw on this experience as it works collaboratively with CMHC to research, plan, develop, implement, and refine a number of marketing initiatives including, but not limited to, advertising, brand strategy, media buying and management, and digital and social media campaigns.
The AoR relationship is for one year, with two year-long extensions available at CMHC’s discretion.
Created in 1946, CMHC helps Canadians meet their housing needs by contributing to a stable housing market and financial system. CMHC provides support for lower income Canadians, such as seniors, persons with disabilities, and First Nations people. In addition to this, CMHC provides mortgage loan insurance, securitization guarantee programs, and offers housing research and advice to Canadian governments, consumers, and the housing industry.
Banfield is a full-service, Ottawa-based bilingual marketing communications agency. Independently owned and operated with 45 full time employees, Banfield strives to engage audiences through fresh, dynamic, and insightful creative —rolled out across all forms of media. Banfield works with a wide spectrum of companies within the private and public sectors, including Nokia, Hydro Ottawa, March Networks, Iridium Satellite Communications, the Canadian Medical Association, National Arts Centre, the Royal Canadian Legion, and Place d’Orléans. www.banfieldagency.com