National Arts Centre

A World of Dance in Ottawa

The Challenge

in 2010, Banfield was awarded with the subscription campaign for NAC Dance. After two years of designing and producing successful renewal brochures, our role was expanded for the 2012-2013 season to implement a cross-platform subscription renewal campaign.

The Results

The art of dance is a rich source of incredibly beautiful photography. Banfield’s visual-centric approach takes advantage of this to both retain current fans and attract new audiences. The results exceeded the client’s expectations, with both subscriptions and revenues surpassing forecasts. On the strength of the creative and its outcome, the campaign won multiple industry awards — and the NAC invited Banfield to work on the 2013-2014 Dance campaign.

For more information about our client experience, specific case studies and references, please contact us.

Print(Pop-Up Displays)

NAC Dance visuals

Print (Brochure)

NAC Dance BrochureNAC Dance Brochure insideNAC Dance Brochure

Print (Poster)

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Print (Direct Mail Invite)

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Video