Partnership for a Drug-Free Canada

Keep Your Drugs Off the Streets

The Challenge

The Partnership for a Drug-Free Canada (PDFC) is a not-for-profit organization dedicated to educating parents about teen drug abuse. Following the success of the high driving campaign, PDFC chose to collaborate with Banfield for a second time to help address another critical issue — 1 in 6 teens have abused prescription drugs.

The Results

We challenged parents to “Keep your drugs of the streets.” The fully integrated campaign launched in the summer of 2015 and highlighted how easy it is for teens to obtain medications from a home.

With donated media placements worth an estimated $61 million, the Secure Your Meds campaign is one of the largest public service announcements initiatives in Canadian history.(in partnership with Shoppers Drug Mart and Loblaws pharmacies across Canada and Pharmaprix and Provigo pharmacies in Quebec).

For more information about our client experience, specific case studies and references, please contact us.

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