Place d’Orléans

Fashion Vlogger Campaign

The Challenge

Banfield is proud to be the agency of record for Place d’Orléans Shopping Centre since 2006. Together with our clients, we have had the opportunity to develop many inspiring fashion campaigns, and we continue to challenge ourselves to create a truly unique Place d’Orléans brand experience. One of our most effective and innovative marketing initiatives was the Fashion Vlogger Search.

The Results

Banfield designed this multi-platform back-to-school promotion to specifically tap into trends in fashion and media consumption among young women – specifically the popularity of fashion bloggers and “haul videos”. Engagement in the initiative far surpassed the client’s expectations – the number of qualified video entries, blog posts by local fashion and beauty writers, and YouTube views of the contest winner’s video series all exceeded campaign objectives. This promotion was also timed to support one of our Seasonal Campaigns that we implement throughout the year.

For more information about our client experience, specific case studies and references, please contact us.

Pop-Up Display & Promotional Water Bottles

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Promotional Item (Clapper Boards)

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Print (Poster)

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Event

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Video