Rideau Trails

The Challenge

The Rideau Trail Association is a charitable organization that maintains and arranges activities on the Rideau Trail between Kingston and Ottawa. Faced with an aging target audience and an aging website, the Association came to Banfield to refresh its brand and digital presence to connect with a younger demographic.

The Results

Banfield provided the not-for-profit with branding, digital strategy, and web design and development services. To convey the spirit of the Rideau Trail and capture the feeling of being in the great outdoors, we put inspiration before information, using bold nature imagery, clean complimentary graphics and concise written content to tell the Association’s story.

Since launching, the new Rideau Trail Association website has drawn many positive responses from both members and the public, driving a 63 per cent rise membership rates. The Association was also able to seamlessly roll out the new look and feel to their full suite of other marketing materials, building a cohesive brand experience around the site.